{"id":435,"date":"2021-07-04T11:56:00","date_gmt":"2021-07-04T09:56:00","guid":{"rendered":"https:\/\/askup.be\/home\/"},"modified":"2023-05-12T09:44:24","modified_gmt":"2023-05-12T07:44:24","slug":"home","status":"publish","type":"page","link":"https:\/\/askup.be\/en\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"435\" class=\"elementor elementor-435 elementor-36\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6619aa84 elementor-section-height-min-height elementor-section-full_width elementor-section-height-default elementor-section-items-middle\" data-id=\"6619aa84\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;opacity-tilt&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 2600 131.1\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0 0L2600 0 2600 69.1 0 0z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.5\" d=\"M0 0L2600 0 2600 69.1 0 69.1z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.25\" d=\"M2600 0L0 0 0 130.1 2600 69.1z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6558c59\" data-id=\"6558c59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-393742e7 elementor-widget elementor-widget-heading\" data-id=\"393742e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-large\">Words to conquer the world<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7b315d elementor-widget elementor-widget-text-editor\" data-id=\"d7b315d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Increase your international visibility<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d79df99 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2d79df99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg elementor-animation-float\" href=\"https:\/\/askup.be\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ask Up<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0541ced elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0541ced\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa9abb8\" data-id=\"aa9abb8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0eb2075 elementor-widget elementor-widget-shortcode\" data-id=\"0eb2075\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><style id=\"sp_testimonial_dynamic_css925\">#sp-testimonial-free-wrapper-925 .sp-testimonial-free-section .testimonial-pagination span.swiper-pagination-bullet{background: #cccccc;}#sp-testimonial-free-wrapper-925 .sp-testimonial-free-section .testimonial-pagination span.swiper-pagination-bullet.swiper-pagination-bullet-active{background: #e45f43;} #sp-testimonial-free-wrapper-925 .sp-testimonial-free-section .testimonial-nav-arrow{background: transparent;border: 0px none #777777;color: #f9b233;}#sp-testimonial-free-wrapper-925 .sp-testimonial-free-section .testimonial-nav-arrow:hover {background: #da1755;border-color: #1595ce;color: #ffffff;}#sp-testimonial-free-wrapper-925 .sp-testimonial-free-section{margin: 0 50px;}#sp-testimonial-free-wrapper-925 .sp-testimonial-free-section{margin-bottom: 50px;}@media only screen and (max-width: 480px){#sp-testimonial-free-wrapper-925 .sp-testimonial-free-section{margin-left: 0;margin-right: 0;}#sp-testimonial-free-wrapper-925 .sp-testimonial-free-section .testimonial-nav-arrow{ display: none; }}#sp-testimonial-free-wrapper-925 .sp-testimonial-free-section .sp-testimonial-client-rating{ display: inline-flex; gap: 2px;}#sp-testimonial-free-wrapper-925 .sp-testimonial-free-section .sp-testimonial-client-rating i.fa{ color: #ffb900; font-size: 19px;}#sp-testimonial-free-wrapper-925 .sp-testimonial-free-section .sp-testimonial-client-rating i.fa-star{color: #ffb900;}#sp-testimonial-free-wrapper-925 .sp-testimonial-free-section .sp-testimonial-client-designation{color: #444444;}#sp-testimonial-free-wrapper-925 .sp-testimonial-free-section .sp-testimonial-client-testimonial{color: #333333;}#sp-testimonial-free-wrapper-925 .sp-testimonial-free-section .sp-testimonial-title .sp-testimonial-post-title{color: #333333;}#sp-testimonial-free-wrapper-925 .sp-testimonial-free {background : transparent;border: 1px solid transparent;border-radius: 0px;}<\/style><div id=\"sp-testimonial-free-wrapper-925\" class=\"sp-testimonial-free-wrapper\"><div id=\"sp-testimonial-free-925\" class=\"sp-testimonial-free-section tfree-style-theme-one\" dir=\"ltr\" data-preloader=\"\" data-swiper='{&quot;dots&quot;: 1,&quot;pagination_type&quot;: &quot;dots&quot;, &quot;spaceBetween&quot;: 20, &quot;adaptiveHeight&quot;: false, &quot;pauseOnHover&quot;: true, &quot;slidesToShow&quot;: 1, &quot;speed&quot;: 600, &quot;arrows&quot;: &quot;1&quot;, &quot;autoplay&quot;: true, &quot;autoplaySpeed&quot;: 3000, &quot;swipe&quot;: true, &quot;swipeToSlide&quot;: false, &quot;draggable&quot;: true, &quot;freeMode&quot;: false, &quot;rtl&quot;: false, &quot;infinite&quot;: true,&quot;slidesPerView&quot;: {&quot;lg_desktop&quot;:1 , &quot;desktop&quot;: 1, &quot;laptop&quot;:1 , &quot;tablet&quot;: 1, &quot;mobile&quot;: 1},&quot;navigation_mobile&quot;: false, &quot;pagination_mobile&quot;:true, &quot;autoplay_mobile&quot;:true}' ><div class=\"swiper-wrapper\"><div class=\"sp-testimonial-item swiper-slide\"><div class=\"sp-testimonial-free\"><div class=\"sp-testimonial-title\"><h3 class=\"sp-testimonial-post-title\">Very sharp PR planning!<\/h3><\/div><div class=\"sp-testimonial-client-testimonial\"><div class=\"sp-testimonial-content\"><p>Thank you Liesbeth for tight and very sharp PR planning and execution! Very much appreciated.<\/p><\/div><\/div><div class=\"sp-testimonial-client-rating\"><i class=\"fa fa-star\" aria-hidden=\"true\"><\/i><i class=\"fa fa-star\" aria-hidden=\"true\"><\/i><i class=\"fa fa-star\" aria-hidden=\"true\"><\/i><i class=\"fa fa-star\" aria-hidden=\"true\"><\/i><i class=\"fa fa-star\" aria-hidden=\"true\"><\/i><\/div> <div class=\"sp-testimonial-client-designation\">CEO of global adtech company<\/div><\/div> <\/div> <div class=\"sp-testimonial-item swiper-slide\"><div class=\"sp-testimonial-free\"><div class=\"sp-testimonial-title\"><h3 class=\"sp-testimonial-post-title\">Content and strategic communications<\/h3><\/div><div class=\"sp-testimonial-client-testimonial\"><div class=\"sp-testimonial-content\"><p>Liesbeth really thinks with you about content as well as strategic communications. Great!<\/p><\/div><\/div><div class=\"sp-testimonial-client-rating\"><i class=\"fa fa-star\" aria-hidden=\"true\"><\/i><i class=\"fa fa-star\" aria-hidden=\"true\"><\/i><i class=\"fa fa-star\" aria-hidden=\"true\"><\/i><i class=\"fa fa-star\" aria-hidden=\"true\"><\/i><i class=\"fa fa-star\" aria-hidden=\"true\"><\/i><\/div> <div class=\"sp-testimonial-client-designation\">Head of Marketing at European fintech company<\/div><\/div> <\/div> <div class=\"sp-testimonial-item swiper-slide\"><div class=\"sp-testimonial-free\"><div class=\"sp-testimonial-title\"><h3 class=\"sp-testimonial-post-title\">Exactly what we needed!<\/h3><\/div><div class=\"sp-testimonial-client-testimonial\"><div class=\"sp-testimonial-content\"><p>Great work! Liesbeth showed flexibility in timing &amp; expertise on the topic (IT-related) &#8211; exactly what we needed!<\/p><\/div><\/div><div class=\"sp-testimonial-client-rating\"><i class=\"fa fa-star\" aria-hidden=\"true\"><\/i><i class=\"fa fa-star\" aria-hidden=\"true\"><\/i><i class=\"fa fa-star\" aria-hidden=\"true\"><\/i><i class=\"fa fa-star\" aria-hidden=\"true\"><\/i><i class=\"fa fa-star\" aria-hidden=\"true\"><\/i><\/div> <div class=\"sp-testimonial-client-designation\">Founder &amp; Chairman of leading IT community<\/div><\/div> <\/div> <div class=\"sp-testimonial-item swiper-slide\"><div class=\"sp-testimonial-free\"><div class=\"sp-testimonial-title\"><h3 class=\"sp-testimonial-post-title\">Loved the layout tips in the website copy!<\/h3><\/div><div class=\"sp-testimonial-client-testimonial\"><div class=\"sp-testimonial-content\"><p>Very smooth and pleasant communications! Even though the topic was new to her as a copywriter, Liesbeth took on the project with lots of enthusiasm. I loved her layout recommendations in the website copy.<\/p><\/div><\/div><div class=\"sp-testimonial-client-rating\"><i class=\"fa fa-star\" aria-hidden=\"true\"><\/i><i class=\"fa fa-star\" aria-hidden=\"true\"><\/i><i class=\"fa fa-star\" aria-hidden=\"true\"><\/i><i class=\"fa fa-star\" aria-hidden=\"true\"><\/i><i class=\"fa fa-star\" aria-hidden=\"true\"><\/i><\/div> <div class=\"sp-testimonial-client-designation\">Founder of expert consultancy<\/div><\/div> <\/div> <div class=\"sp-testimonial-item swiper-slide\"><div class=\"sp-testimonial-free\"><div class=\"sp-testimonial-title\"><h3 class=\"sp-testimonial-post-title\">A true professional!<\/h3><\/div><div class=\"sp-testimonial-client-testimonial\"><div class=\"sp-testimonial-content\"><p>Smooth and pleasant collaboration with Liesbeth. A true professional who strategizes with you!<\/p><\/div><\/div><div class=\"sp-testimonial-client-rating\"><i class=\"fa fa-star\" aria-hidden=\"true\"><\/i><i class=\"fa fa-star\" aria-hidden=\"true\"><\/i><i class=\"fa fa-star\" aria-hidden=\"true\"><\/i><i class=\"fa fa-star\" aria-hidden=\"true\"><\/i><i class=\"fa fa-star\" aria-hidden=\"true\"><\/i><\/div> <div class=\"sp-testimonial-client-designation\">Co-Founder of sustainable B2C company<\/div><\/div> <\/div> <div class=\"sp-testimonial-item swiper-slide\"><div class=\"sp-testimonial-free\"><div class=\"sp-testimonial-title\"><h3 class=\"sp-testimonial-post-title\">A pitch we loved!<\/h3><\/div><div class=\"sp-testimonial-client-testimonial\"><div class=\"sp-testimonial-content\"><p>Liesbeth&#8217;s listening skills translated into a pitch that we loved \u2013 and truly better than our first draft. She also shared creative suggestions to deliver it in a more dynamic way. We were selected by the Start it KBC judges from more than 200 companies!<\/p><\/div><\/div><div class=\"sp-testimonial-client-rating\"><i class=\"fa fa-star\" aria-hidden=\"true\"><\/i><i class=\"fa fa-star\" aria-hidden=\"true\"><\/i><i class=\"fa fa-star\" aria-hidden=\"true\"><\/i><i class=\"fa fa-star\" aria-hidden=\"true\"><\/i><i class=\"fa fa-star\" aria-hidden=\"true\"><\/i><\/div> <div class=\"sp-testimonial-client-designation\">Founder of AI mediatech company<\/div><\/div> <\/div> <div class=\"sp-testimonial-item swiper-slide\"><div class=\"sp-testimonial-free\"><div class=\"sp-testimonial-title\"><h3 class=\"sp-testimonial-post-title\">Very satisfying metaverse copy!<\/h3><\/div><div class=\"sp-testimonial-client-testimonial\"><div class=\"sp-testimonial-content\"><p>We&#8217;re very satisfied with the XR and metaverse copy you&#8217;ve created for us. You&#8217;re the first copywriter who nailed this!<\/p><\/div><\/div><div class=\"sp-testimonial-client-rating\"><i class=\"fa fa-star\" aria-hidden=\"true\"><\/i><i class=\"fa fa-star\" aria-hidden=\"true\"><\/i><i class=\"fa fa-star\" aria-hidden=\"true\"><\/i><i class=\"fa fa-star\" aria-hidden=\"true\"><\/i><i class=\"fa fa-star\" aria-hidden=\"true\"><\/i><\/div> <div class=\"sp-testimonial-client-designation\">CEO of metaverse consultancy<\/div><\/div> <\/div> <\/div><div class=\"swiper-pagination testimonial-pagination\"><\/div><div class=\"swiper-button-prev testimonial-nav-arrow vertical_center\"><i class=\"fa fa-angle-left\"><\/i><\/div><div class=\"swiper-button-next testimonial-nav-arrow vertical_center\"><i class=\"fa fa-angle-right\"><\/i><\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7cb802b0 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cb802b0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-333cd693\" data-id=\"333cd693\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fe575e3 elementor-widget elementor-widget-heading\" data-id=\"3fe575e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Copywriting and communications for audiences worldwide<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38657a7d elementor-widget elementor-widget-text-editor\" data-id=\"38657a7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Up Copywriting Communications<\/strong> is a proactive partner that stands for growth, positivity and global business experience. <\/p>\n<p><strong>Liesbeth De Smedt<\/strong> launched Up to help companies elevate their communications and grow their international presence. She is a freelance copywriter and communications expert, who has received multiple awards during her career. <\/p>\n<p>Liesbeth is a citizen of the world with 15 years of work experience in the United States, Europe and Asia, who has returned to her roots. For more than a decade, she was responsible for global external and internal communications at Philips. Prior to that, she worked five years for well-known clients like Sony as well as online start-ups in Los Angeles and Silicon Valley.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75053ed8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75053ed8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1b8b8576\" data-id=\"1b8b8576\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0018b4 elementor-widget elementor-widget-image\" data-id=\"a0018b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"901\" src=\"https:\/\/askup.be\/wp-content\/uploads\/2021\/07\/Liesbeth-portrait-kopie-2-1.jpg\" class=\"attachment-full size-full wp-image-438\" alt=\"\" srcset=\"https:\/\/askup.be\/wp-content\/uploads\/2021\/07\/Liesbeth-portrait-kopie-2-1.jpg 600w, https:\/\/askup.be\/wp-content\/uploads\/2021\/07\/Liesbeth-portrait-kopie-2-1-200x300.jpg 200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1154673d\" data-id=\"1154673d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22aafe45 elementor-widget elementor-widget-spacer\" data-id=\"22aafe45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4156358e elementor-widget elementor-widget-heading\" data-id=\"4156358e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Copywriter English - Dutch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3145bf85 elementor-widget elementor-widget-text-editor\" data-id=\"3145bf85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Writing and editing SEO-friendly content<\/li>\n<li>Creating international positioning<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-29e88f4f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29e88f4f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f3d08f1\" data-id=\"f3d08f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38ef4477 elementor-align-left elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"38ef4477\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/askup.be\/en\/copywriter\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">You need a copywriter<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-51b13276 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"51b13276\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f98da3 elementor-widget elementor-widget-heading\" data-id=\"f98da3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Communications expert<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4fadc8b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4fadc8b8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-191cb33c\" data-id=\"191cb33c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16ca4ca9 elementor-widget elementor-widget-text-editor\" data-id=\"16ca4ca9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Strategic communications counsel and a winning communications plan<\/li>\n<li>Team workshops and individual coaching for leaders and employees<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-60b923ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60b923ed\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-44ba0519\" data-id=\"44ba0519\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b5530ed elementor-align-left elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"5b5530ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/askup.be\/en\/communications\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">You need communications counsel<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f05432a elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f05432a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1032c116\" data-id=\"1032c116\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-580dac51 elementor-widget elementor-widget-heading\" data-id=\"580dac51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Up elevates your company image<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f384049 elementor-widget elementor-widget-text-editor\" data-id=\"2f384049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Some meanings of the word &#8216;up&#8217; that Liesbeth De Smedt wants to bring to her clients.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dbffcb elementor-widget elementor-widget-eael-feature-list\" data-id=\"0dbffcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-feature-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"-icon-position-left -tablet-icon-position-left -mobile-icon-position-left\">\n\t\t\t<ul id=\"eael-feature-list-0dbffcb\" class=\"eael-feature-list-items circle stacked  eael-feature-list-vertical\" data-layout-tablet=\"vertical\" data-layout-mobile=\"vertical\">\n\t\t\t                <li class=\"eael-feature-list-item elementor-repeater-item-85aa37e\">\n                    \n\t\t\t\t\t\t<div class=\"eael-feature-list-icon-box\">\n\t\t\t\t\t\t\t<div class=\"eael-feature-list-icon-inner\">\n\n\t\t\t\t\t\t\t\t<span class=\"eael-feature-list-icon fl-icon-0\">\n\n\t\t<i aria-hidden=\"true\" class=\"fas fa-signal\"><\/i>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"eael-feature-list-content-box\">\n                            <h2 class=\"eael-feature-list-title\">Growth<\/h2>\t\t\t\t\t\t<p class=\"eael-feature-list-content\">Is your company already active abroad or do you want to attract international clients? Then your company needs a stronger international presence. For starters, you need English content on your website.<\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/li>\n\t\t\t\t                <li class=\"eael-feature-list-item elementor-repeater-item-a2939c2\">\n                    \n\t\t\t\t\t\t<div class=\"eael-feature-list-icon-box\">\n\t\t\t\t\t\t\t<div class=\"eael-feature-list-icon-inner\">\n\n\t\t\t\t\t\t\t\t<span class=\"eael-feature-list-icon fl-icon-1\">\n\n\t\t<i aria-hidden=\"true\" class=\"fas fa-smile\"><\/i>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"eael-feature-list-content-box\">\n                            <h2 class=\"eael-feature-list-title\">Positivity<\/h2>\t\t\t\t\t\t<p class=\"eael-feature-list-content\">Up offers your company a fresh perspective and a enthusiastic approach. In line with your company culture, Liesbeth creates engaging stories for your clients and employees.<\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/li>\n\t\t\t\t                <li class=\"eael-feature-list-item elementor-repeater-item-e8be7a8\">\n                    \n\t\t\t\t\t\t<div class=\"eael-feature-list-icon-box\">\n\t\t\t\t\t\t\t<div class=\"eael-feature-list-icon-inner\">\n\n\t\t\t\t\t\t\t\t<span class=\"eael-feature-list-icon fl-icon-2\">\n\n\t\t<i aria-hidden=\"true\" class=\"fas fa-eye\"><\/i>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"eael-feature-list-content-box\">\n                            <h2 class=\"eael-feature-list-title\">Visibility<\/h2>\t\t\t\t\t\t<p class=\"eael-feature-list-content\">Your website will score higher in Google with the right words and SEO-friendly copywriting. When you pick up on relevant trends and themes, your company will stand out and you will build thought leadership.<\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/li>\n\t\t\t\t                <li class=\"eael-feature-list-item elementor-repeater-item-580b500\">\n                    \n\t\t\t\t\t\t<div class=\"eael-feature-list-icon-box\">\n\t\t\t\t\t\t\t<div class=\"eael-feature-list-icon-inner\">\n\n\t\t\t\t\t\t\t\t<span class=\"eael-feature-list-icon fl-icon-3\">\n\n\t\t<i aria-hidden=\"true\" class=\"fas fa-running\"><\/i>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"eael-feature-list-content-box\">\n                            <h2 class=\"eael-feature-list-title\">Ahead of the competition<\/h2>\t\t\t\t\t\t<p class=\"eael-feature-list-content\">By analyzing the communications landscape and industry your company is in, Up can advise you on the best opportunities with the highest return on investment.<\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b3d3406 elementor-widget elementor-widget-spacer\" data-id=\"1b3d3406\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63f3a620 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63f3a620\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73bd565\" data-id=\"73bd565\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c247c6a elementor-widget elementor-widget-heading\" data-id=\"2c247c6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">B2B and B2C experience<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-160021f elementor-widget elementor-widget-text-editor\" data-id=\"160021f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Technology | Sustainability | Intelligent Lighting | Software | Design | Construction | Responsible Chemistry <br \/>FMCG | Consumer Electronics | Lifestyle | Travel &amp; Hospitality | Food &amp; Beverage | Media | Entertainment<br \/> Metaverse | AR VR XR | Fintech | Pharma | Medtech | Healthcare | Agriculture | Fashion | Telecom <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d9328c3 elementor-widget elementor-widget-spacer\" data-id=\"6d9328c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44b3297a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44b3297a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ceb648e\" data-id=\"2ceb648e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-496fd47c elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"496fd47c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-14777ea\" data-id=\"14777ea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4faeac91 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4faeac91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg elementor-animation-float\" href=\"https:\/\/askup.be\/en\/about-up\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">READ MORE ABOUT Up<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c8a35cd elementor-widget elementor-widget-spacer\" data-id=\"2c8a35cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-444863f8 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"444863f8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7bc2e478\" data-id=\"7bc2e478\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26dd439b elementor-widget elementor-widget-heading\" data-id=\"26dd439b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let's get in touch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-560a04d5 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"560a04d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-float\" href=\"https:\/\/askup.be\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact Up<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Words to conquer the world Increase your international visibility Ask Up Copywriting and communications for audiences worldwide Up Copywriting Communications is a proactive partner that stands for growth, positivity and global business experience. Liesbeth De Smedt launched Up to help companies elevate their communications and grow their international presence. She is a freelance copywriter and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-435","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Up | Copywriting Communications | Liesbeth De Smedt<\/title>\n<meta name=\"description\" content=\"Up | Freelance Copywriter (English and Dutch) and Communications expert Liesbeth De Smedt for companies who want to grow their international visibility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/askup.be\/en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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